The Customer Journey in the Time of Pandemic
10 min readJan 12, 2021
It is no secret that nearly everything about the way we purchase for our homes and businesses has changed in response to COVID-19. Since March 2020, Russell Research has been conducting tracking studies to measure how life has been changing during the pandemic. Over time, we identified many first-time purchasing behaviors:
19% of all Americans used curbside pickup at a restaurant, 16%…